Portfolio

I leverage market trends, competitor research, and audience analytics to create data-driven campaigns across channels. Cultivating partnerships with brands, nonprofits, and influencers to increase credibility and reach.

I’m primarily self taught and continuing to learn new techniques when creating digital and print media. I’m proficient in Adobe Photoshop, InDesign, and Illustrator.

With strong organization skills, I am experienced in producing every step of brand and product shoots, collaborating closely with external crew and partners. I edit content in Photoshop, Lightroom, Capture One, and Premiere Pro.

I manage creative teams and streamlined project workflows using tools like Asana and Figma. I coordinate cross-functional initiatives with internal stakeholders and external partners, aligning messaging and timelines while staying nimble in shifting business priorities.

I leverage market trends and consumer analytics to create data-driven campaigns. I use data from Shopify, Google Analytics, and other platforms to guide segmentation, A/B testing, and performance reporting, ensuring every campaign was optimized for engagement and conversion. I create detailed reports and presentations with Microsoft Suite and Google Workspace.