Alison Mahon
Brand Marketing and Strategy
My Approach
Creative
I’m an experienced marketer with a passion for storytelling, strategy, and making brands shine across every channel. From digital campaigns and social media to print collateral and events, I’ve worn a lot of creative hats—and loved every one of them. Whether it’s crafting scroll-stopping content or building a cohesive brand presence, I bring a mix of big-picture thinking, entrepreneurial spirit, and detail-loving execution to every project.
Collaborative
I thrive in innovative, fast-paced environments where I can lead with vision and adaptability. I believe in refining ideas through collaboration and thoughtful feedback to ensure the final outcome reflects a strong, consistent brand identity. With an entrepreneurial mindset, I love guiding teams and bringing bold brand storytelling to life across platforms.
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7+ Years of Marketing Experience
Across web, email, sms, social, and print
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Passionate Leader
Managing strategy, content, and skilled teams
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Skilled Designer
In Adobe Creative Suite and Shopify
Cabana Life
Apparel
Led a data-driven marketing calendar and consistent brand identity across marketing channels, websites, photoshoots, and strategic partnerships.
My Work
FSView Newspaper
Digital & Print Publication
Oversaw a team of 30+ writers, creating and editing content for News, Arts & Culture, Sports, and Opinion sections of the student newspaper.
Coton Colors
Home Goods
Managed social media, email, and print marketing for the Coton Colors Company’s brands: Coton Colors and Happy Everything!™
Chamber of Commerce
Business & Networking
Gained hands-on experience working alongside community leaders to craft press releases, digital content, and print materials for high-impact events and conferences.
KCCI
Community Placemaking
Developed social media, newsletters, events, fundraising initiatives, and an award-winning podcast to further the Tallahassee community.
FSU Advertising Club
Career Advancement
Created graphics for social media and meetings, as well as planned club trips to Chicago and New York to network with leading ad agencies.
Strategic Storyteller
I take an iterative approach in my work to ensure the final result aligns with the creative vision and reflects a consistent, unique brand identity. As a passionate leader and self-starter, I work in fast-paced environments leading teams with innovating brand storytelling strategies.
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I leverage market trends, competitor research, and customer analytics to create data-driven campaigns across channels. Cultivating partnerships with brands, nonprofits, and influencers to increase credibility and reach.
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I create compelling digital and print content with Adobe Photoshop, Indesign, and Illustrator.
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With strong organization skills, I am experienced in producing every step of brand and product shoots, collaborating closely with external crew and partners. I edit content in Photoshop, Lightroom, Capture One, and Premiere Pro.
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As an organized leader, I manage teams and projects, using tools like Asana and Figma to create efficient processes and workflows.
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I use data from Shopify, Google Analytics, and other platforms to guide segmentation, A/B testing, and performance reporting, ensuring every campaign was optimized for engagement and conversion. I create detailed reports and presentations with Microsoft Suite and Google Workspace.
Go Noles!
I graduated summa cum laude from Florida State University with a 3.9 GPA, earning a double major in Advertising and Editing, Writing, and Media. While maintaining a full course load, I completed multiple internships and jobs at the FSView & Florida Flambeau Newspaper, Knight Creative Communities Institute, and the Greater Tallahassee Chamber of Commerce. I also was an active participant in volunteer organizations and student clubs. As a member of the FSU Advertising Club, I was elected by my peers to serve as the Digital Coordinator on the executive board.
